The Long Game: What’s Your COVID-19 Communications Strategy?

As COVID-19 challenges continue, an essential weapon in the battle is good communications.

At Rhudy & Co., we see the intensity of internal and external communications fluctuating over time and into four distinct stages from “crisis” to “stabilization” to “recovery” to the “new normal.” Strong organizations and leaders will be those who are present in the current stage while simultaneously casting their eyes and decision-making to the shifts ahead.

All along the way, we believe leading and communicating with empathy will be key for organizations to connect with where employees, customers and stakeholders are and where the organization needs to go. 

We’ve developed the following graphic to help our clients and agency friends navigate the phases in the months ahead. Please contact us if we can be helpful.

Here’s a downloadable PDF version as well.