Virginia’s Rise to No. 1 for Business: Insights on Attracting Business & the Crucial Role of Communications in Keeping It There
Virginia advertises itself for lovers, but really it’s No. 1 for business.
Amazon and LEGO have made headlines for their investments in the Commonwealth. However, the success of landing these global companies in Arlington and Chesterfield counties hinged on the groundwork laid by local businesses, entrepreneurs, educators and nonprofits partnering with economic development pros.
Rhudy & Co. just returned from the Virginia Economic Development Association’s annual conference in Roanoke. The three-day event highlighted the best of Virginia with creative community- and economy-building projects such as:
• turning a former Kmart into a regional workforce and child development hub called EO (Endless Opportunity) in Abingdon
• reinventing a community hub at Melrose Plaza in Roanoke that will include an adult high school and America’s first full-service grocery store owned and operated by a Goodwill organization
In addition to projects like these, what you don’t hear about as much are the local economic development directors, who often wear multiple hats, including tourism director. These folks are quietly making big moves in their communities, driving growth that goes far beyond headlines.
Our key takeaway: Clear communications and storytelling can connect all the economic development elements to ensure Virginia is a thriving business hub for years to come. Strategic communications and memorable marketing can give communities a competitive edge in attracting businesses.
Additional themes and takeaways from the conference include:
Next Gen Has Changing Expectations
Gen Z and Gen Alpha aren’t just looking for a job – they’re looking for a career that aligns with their values. They want to know the why. They’re going to shape the future workforce in ways we’re just beginning to understand. Entrepreneurs and corporations, pay attention: these younger workers will expect flexibility, innovation and a clear path to meaningful work.
Workforce Development Isn’t Just for Colleges
Virginia is facing a massive skills gap. Not every career path runs through a four-year college. Today’s teens need to understand that the high paying, fulfilling jobs of tomorrow don’t necessarily require a college degree. Creating alternative career pathways is crucial to bridging this gap. Partnerships between schools, businesses and nonprofits can help close this gap by sharing career options and lifestyle paths earlier with kids.
Infrastructure Projects Are Key to Staying Competitive
If we’re serious about long-term growth, the next decade is going to require major investments in infrastructure – think over $1 billion in site development across Virginia alone, according to one economist.
Solving Virginia’s Childcare Crisis
The shortage of affordable childcare isn't just a family issue – it’s an economic one that affects all employers. When parents can’t find reliable care, they can’t work, impacting businesses of all sizes. In Virginia, innovative projects such as Red Rooster Coffee in Floyd opening its own childcare facility called Yellow Hen show childcare can drive economic development.
Small Businesses & Start-Ups Drive Our Economics
Small businesses and entrepreneurs foster Virginia’s entrepreneurial ecosystems. Their innovative, collaborative and adaptive natures bring fresh thinking to diversify and strengthen Virginia’s economy and local communities. Small businesses also support larger organizations by providing essential services, boosting efficiency and enhancing productivity – just like Rhudy & Co. has done with its corporate clients since 2003.
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